AS CLEARLY AS POSSIBLE: OUR NAMING SYSTEM.
What‘s special about the MARTOR product naming system? The innovation is in the term “system“: for example, we have divided up our safety knives clearly into three groups and taken a product property as the yardstick for what would be of great if not of greatest importance: the safety technology and the safety level reached because of it. Also our cutters and speciality knives now have a product group name in the first place, which shows you directly what kind of cutting tool it is and for what kind of application.
Example for a new safety knife:
SECUMAX
The product group name is made up SECU (= safe) and an end syllable. Together they describe the safety level.
MAX concealed blade |
|
PRO fully automatic blade retraction |
|
NORM automatic blade retraction |
100
The identification number stands for a specific product in the group. The first number denotes the segment:
1/2 = Basic
3/4 = Comfort
5/6 = Premium
The second and the third numbers specify the product.
The following rule applies: the higher the 3-digit number the better equipped and more durable the cutting tool.
MDP
The additional element: Additional information, relevant to our products can be added if required, such as MDP (made of metal detectable plastic) or SOS (for first aid purposes), for example.
SECUMAX 150
SECUMAX 350
SECUNORM 175
Examples
OUR NEW SAFETY KNIVES
Our new products are particularly ground breaking. SECUMAX 150 and 350 are examples of this. A three digit number follows the group name here, which also has a special meaning. Generally we can say, the higher the number, the better equipped the product. We differentiate between Basic, Comfort and Premium. This also applies to our new cutters and speciality knives.
MARTEGO
SECUPRO MARTEGO
MIZAR
SECUNORM MIZAR
EASYSAFE
SECUMAX EASYSAFE
Examples
OUR EXISTING SAFETY KNIVES
Don‘t worry! You do not have to do without the product names you know so well. A MARTEGO will always remain a MARTEGO, a MIZAR, a MIZAR and an EASYSAFE, an EASYSAFE. But we have put a group name first before these individual names to make orientation easier for you. The quality and cutting performance are as good as always, but you will be able to allocate our products even better now.
ARGENTAX
Cutters
TRIMMEX
Deburring Cutters
SCRAPEX
Scrapers
GRAFIX
Scapels
OUR CUTTERS AND SPECIALTY KNIVES
Once again we would like to show you a convenient way through our versatile product assortment: our classical cutters, whether with fixed or with retractable blade, can be recognized by the name component ARGENTAX. All cutting tools that can be used especially for deburring carry the name component TRIMMEX. All names of our scapers start with SCRAPEX and of our scalpels with GRAFIX. The same rule applies here as well as with the safety knives: New cutters and speciality knives are followed by a 3-digit number, old products with the “old name”. All these are changes, which certainly have to be learned, but which will guide you to a product selection that fits best to your needs.